OUR JOURNEY

Think out of the box and move away from the current mindset.

OUR MISSION

Redefining the Way
We Live Life

At Morgan's Grocer, we are dedicated to changing the way we shop for groceries. Our innovative supermarket technology is designed to make your life easier. We believe that our technology can help you make informed decisions about the products you purchase, whilst also reducing your carbon footprint. With Morgan's Grocer, you can shop with confidence, knowing that every product has been carefully selected to meet our high standards for quality and sustainability.

Our Journey & Roadmap

2022

SETUP MORGAN'S COMPANY

Recruited Key Staff

Developed Concep

2023

DEVELOPED CONCEPT

Developed Tech

Started Patent Application

Advisory Board

Funding

H.E Abubaker Alkhoori

Group CEO

Abu Dhabi Capital Group

H.E. has held many high-profile Chairmanship, Board and Executive roles, Chairman of Aldar, The National Investor Company, Khidmah Company, & Abu Dhabi Airports Company, Vice Chairman of Al Waha Capital, Senaat & Emirates Steel, Board Member at Abu Dhabi Ports Company (ADPC), Shuaa Capital, Abu Dhabi Stock Exchange, Abu Dhabi Chamber of Commerce, Khalifa Fund, Invest AD and the Abu Dhabi Retirement Pensions and Benefits Fund, Managing Director at Sorouh Real Estate Company & Abu Dhabi Investment Authority

Retail & Strategy

Eric Poiret

Chairman & CEO

EuroAsia

Eric is the Chairman and CEO of Euroasia Research Experts (ERE). He has held several key roles prior to the establishment of ERE. Formally CEO of Carrefour Saudi Arabia, CEO of Aswaaq Supermarkets UAE.

Funding & Finance

Khairil Noor

Principal

Masryef Advisory

Khairil was formally the Head of Corporate Finance for Al Hilal Bank In the UAE. He is an international Banker with over 27 years of banking experience encompassing Syndication, Trade Finance, Debt & Capital Markets, Strategic implementations & Islamic Finance

Compliance

Phil Nair-Brown

Head of Risk & Compliance

Zurich Group (Cover-More)

With over 20 years of experience in International Regulatory Compliance, Phil currently serves as Head of Risk & Compliance for Zurich Group (Cover-More) with markets spanning Europe, Middle East and Far East Asia

Retail & Strategy

Colin Beaton

Founder & CEO

Limelight Strategy

Limelight is a boutique retail strategy and design firm based in Dubai offering a broad range of bespoke consulting & design services in the GCC, Mena, India and China. Colin has served as the Chairman of the Canadian Business Counsel, Managing Director o Watt International and Advisor of Enritsch Group

Strategic Partnerships

Humaid Al Masaood

Owner & Board Member

Al Masaood Groop & Abdulla Al Masaood & Sons

Humaid owns one of the largest family conglomerates in the United Arab Emirates. The conglomerate is the agent for Nissan Automobiles, Infiniti Automobiles, Renault Automobiles, Harley Davidson Bikes, Ducati Bikes, Renault Trucks, UD Trucks, Continental Tyres, Bridgestone Tyres, Advanced Car Rental, Advanced Travel & Tourism, Al Masaood Travel, AM Shipyard, Polaris, ARB, Spinneys Supermarket, Juventus Football Academy (AUH), Auto Central, Autostop, Al Masaood Marine, Al Masaood Bergum LLC, Al Masaood John Brown, KSB Services, Occidental, Berns Brett Masaood Insurance, Marvel Solutions, Yellow Boats and Sheleila Yachts